Our exploits with cricket video production were noticed by the good folks in the tennis fraternity which led us to an unexpected gig in the far southwest of South America in Santiago, Chile. “Challenger” tournaments are considered lower key affairs in comparison with regular ATP Tournaments, which are often fraught with fledging sponsorship and representation but Santiago’s ATP Challenger is different. Managed by the Fillol sisters Catalina, Cecilia, & Angela Fillol, they run it on par with any major ATP tournament. These seasoned organisers know it all too well how important digital media is when promoting a region specific sports event.
The mandate of the campaign is to give a glimpse into how fierce the compition is at the Challenger level. Where else will you get to see a veteran, former star making the best of his last years, a rising star going all guns blazing, top seeded players coming back from injury, players struggling and looking for redemption, an amateur who is contemplating going pro, or local players hoping for a wild card which helps develop Chilean tennis.
For any tennis purist, “Challengers” are a high grade indulgence. The Fillol sisters left no stone unturned by offering the best in hospitality for the viewers and players. Our media production documented all this which was endorsed by the ATP by means of crediting our work on the official ATP website.