When sleek fashion edits were the order of the day for Amazon India Fashion, they called us. We churned out some modern, sleek edits displaying new releases in Amazon fashion for many seasons.
When it was time for the high profile Amazon Fashion Week, they called us again. This time, it was a combination of new editing, shooting and same night turnarounds. We were able to churn out two highlight videos a day, one a highlight of all the collections displayed on the day, and then another series called 'Design Speak' which wandered into the designers' minds and thoughts behind their exhibition of fashion.
Since it is a three day event, and our highlight videos were day to day updates, time was the critical factor. And that's our territory! Amazon Prime India saw it's first fashion content created by us.