The Champions Tennis League is a tennis league in India, which happens over six Indian cities in a brand new team format, devised by the Indian Tennis legend Vijay Amritraj's sports management company 'Second Serve Pvt. Ltd.,' which also operates other integrated sports and entertainment formats in India and overseas.
We were involved in creating around 680 minutes of content for Digital Platforms and for broadcast on CNBC TV-18 network of channels. With two run and gun videographers/editors following different teams in different parts of the country, we achieved a turnaround time of 3 edited videos a day, 2 to 3 minutes each, all colour stories around the tournament and the games.
Some insights into the work we've done for CTL-
Number of videos generated- 180
Average turnaround time per story/video- 3-4 edits a day.
Number of resources involved during the tournament - 2 (1 for North Zone, 1 for South zone)
The ‘Value add’- Great turnaround times with minimum resources, an understanding of the event and there by coming up with many impromptu story ideas and creating broadcast edit/packaging for a post tournament TV show in an episode format.